Award-winning music community Tribe of Noise announces the official launch of PRO, a paid online service for the licensing of rights-inclusive music. Tribe of Noise will unveil its new service at Cannes where the largest music conference in the world, Midem, is to be held on January 30, 2012.
PRO is a ground breaking concept designed to connect the creativity of talented artists with media professionals who are seeking great music for their projects. PRO eliminates the need for music publishers, labels, and management organizations, while maintaining an easy-to-use and transparent platform that allows musicians and professionals to connect directly. Finding the right music for a professional’s next project is as simple as logging in to the website and listening to the selections of licensed music.
Named by Microsoft as one of the most promising tech start ups of 2011, Tribe of Noise tested its services in the commercial industry over the course of the year. Brands such as Hunkemöller, KIA Motors and Nelly.com, expressed enthusiastic responses about the quality of Tribe of Noise’s music they found on the beta version of PRO. Since then, Tribe of Noise has been approached by international music supervisors, advertising agencies, video producers, and other media professionals who have been in discussion about upgrading the product.
For media professionals who do not find the sound that they are looking for, PRO provides a space for virtual briefings on their website. Here, professionals can immediately approach thousands of Tribe of Noise artist members with their visions for their projects so that the members can create music tailored to the professional’s needs.
“Our main objective behind PRO is to provide musicians with a platform on which they can share their music without having to sacrifice the musician’s independence in how they do so,” said Hessel van Oorschot, CEO at Tribe of Noise. “PRO makes use of the latest communication techniques and social networking which has had a remarkable effect in allowing musicians to cooperate and work with fellow musicians from around the world.”
“What makes Tribe of Noise different from the usual social networks? Tribe of Noise is focused on business opportunities, including licensing of my music for video productions, games and documentaries, and also has a team of enthusiastic community managers, sales and legal advisors to support me,” said Mary Jennings, Tribe of Noise artist and New York based successful singer-songwriter. “I can always just call and this personal approach makes Tribe of Noise unique.”